GTA 6 Launch Events: A Night in Vice City, the Sky Mural & More

GTA 5's launch meant midnight queues outside stores. GTA 6 is a 100% digital launch — even the boxed copies hold a code — so the celebrations look different.

A Night in Vice City — November 18

On the eve of launch, Rockstar is hosting A Night in Vice City at Miami's Kaseya Center, home of the Miami Heat and the real-world model for Vice City's Sahara Arena. Rockstar also paid to put a giant "Welcome to Vice City" sign on the arena's roof.

There's speculation that a live-action promo was filmed for the event — a Launch Gallery screenshot shows custom cars (an Emerus, a green Buccaneer and a Coquette D10) from a Vice City film shoot.

The 9,500-foot GTA 6 mural

A pilot known for drawing pictures with flight paths flew his Cessna over Arkansas to trace a GTA 6 mural 9,500 feet up: a helicopter, palm tree, alligator, supercar, a woman in a bikini holding a gun, and a giant "GTA 6" in the middle. It took hours of flying.

Will there be midnight launches?

Some retailers may open, but with no disc and pre-loading available from November 10, most players will start at home. Code-in-box editions arrive at retailers on November 12.

Merchandise and collectibles

The Rockstar Store's GTA VI collection launched on October 8, 2026, including the Vice City Collection collector's box, apparel and vinyl. A $0.99 double-sided poster and map follows shortly after launch.

An economic event

Analysts project around $8 billion in GTA 6 revenue in its first two months — comparable only to GTA 5's record-breaking run — and estimate lost US productivity on launch day in the billions. Major publishers have kept their own releases well clear of November 19.